The Resultstars blog
Insights on conversion and growth.
Practical strategies, one real case study, and everything you need to turn visitors into paying customers. Six pieces, written to be used rather than skimmed.
- Conversion
- Funnels
- Case study
- Google Ads
Everything else we’ve published
Five more, in order of how often they change a business.
No posting schedule, no filler. Each piece exists because the same question kept coming up in calls.
Landing page vs. homepage: the critical difference
Why a homepage will never replace a good landing page — and which one to use when, to maximise conversions.
Funnels5 funnel mistakes that are costing you leads
From missing follow-ups to overly complex forms: these classic mistakes sabotage your sales funnel — and most teams don’t even notice.
Google AdsGoogle Ads for local businesses: the complete guide
Local Google Ads can be a game-changer — when run correctly. Budgets, keywords, ad copy and landing pages, in concert.
Case studyHow a dentist gains 67 new patients per month
A dental practice in Cologne struggled to win patients online. With a focused funnel strategy — three landing pages, a two-step form and an automated follow-up — the conversion rate went from 0.43% to 2.79% on an unchanged ad budget.
ConversionA/B testing done right: a beginner’s guide
A/B testing sounds simple but is often run wrong. What to test, how long tests need to run, and which tools are worth it.
More articles coming soon.
Rather have someone look at your actual numbers than read about someone else’s?
Reading about conversion is free. Fixing it is the part that pays.
Thirty minutes on a call and you’ll know which of the problems in these articles your site actually has — and which two changes I’d make first, whether or not you hire me.
Reply within 24 hours. Three to four projects run at a time.
Typical reply time, from me, not a form autoresponder.