From first touch to closed deal: a multi-step journey that turns cold visitors into warm leads and leads into paying customers. Opt-in, follow-up, booking — running without you, around the clock.
From €5,000, live in four to six weeks. Free 30-minute strategy call, nothing paid up front.
The shape of a funnel
Five stages. Each one has a single job.
1
Ad, post or searchAttention
2
Opt-in page and lead magnetInterest
3
Automated email sequenceTrust
4
Sales page or bookingClose
5
Upsell and cross-sellAfter
A single landing page is stage two. A funnel is all five, wired together and automated.
Built and automated with
Webflow
ActiveCampaign
Mailchimp
HubSpot
Pipedrive
Meta Ads & CAPI
GA4
The honest problem
Why a website alone isn’t enough.
Most visitors aren’t ready to buy on first contact. They need information, trust, and the right timing. A funnel gives them exactly that — automatically.
What a first-time visitor is still missing
✕
Information. They don’t yet know enough about the offer to judge whether it fits them.
✕
Trust. First visit, no proof, no relationship — nothing that justifies handing over money.
✕
Timing. The need is real, but it isn’t this week. By the time it is, you’ve been forgotten.
✕
A way back. Nothing captured them, so there is no second contact — and no third.
97%
of your visitors leave without doing anything.
That is the normal figure on the web. A single page can only speak to the small share who happen to be ready today.
A funnel is how you reach the rest.
With targeted lead magnets, email sequences and retargeting you stay top of mind until they are ready — so you also convert the people who would otherwise just disappear.
Wondering whether your traffic is worth more than it’s giving you?
→There is one clear next step and no objection worth answering.
A funnel pays off when
✓The service is high-ticket and the decision takes weeks, not minutes.
✓The offer needs explaining before anyone can judge the price.
✓Several people are involved in saying yes.
✓The same objections come up in every sales conversation.
✓You pay for cold traffic and can’t afford to lose almost all of it on the first visit.
How we build it
Four steps to a funnel that runs itself.
Every stage is written along the same four principles as our websites — Clarity, Trust, Desire, Action, the Resultstars Webdesign Method™ — because a funnel is just those principles stretched over several weeks instead of one screen.
1Step 1
Strategy and audience
We analyse your offer, your audience and the ideal conversion path. Out of that comes a funnel strategy made for your business, not a template.
We write down the objections your buyers actually raise — they become the content of the sequence.
If a funnel is the wrong answer for your offer, this is where we tell you.
Output: the strategy, in writing
2Step 2
Funnel architecture
We define the individual stages: opt-in, nurture, offer, upsell. Every step is optimised for maximum forward flow to the next one.
Each stage gets one job and one measurable action — nothing carries two goals.
You approve the map before a single page gets designed.
Output: the stage map
3Step 3
Content and design
Landing pages, emails, lead magnets and sales pages — all of one piece, with conversion copywriting and modern design.
Copy comes before layout — on every page of the funnel and in every email.
One revision round is planned in, not billed extra.
Output: pages and emails written
4Step 4
Automation and launch
Email sequences, retargeting and the CRM connection get set up and tested end to end.
After launch we monitor and optimise on an ongoing basis — the first weeks are where a funnel earns its numbers.
You keep every access and every contact. The list is yours, not ours.
Output: the funnel live
A typical funnel takes 4–6 weeks from strategy to launch. More complex projects with several funnel stages and long email sequences run 8–10 weeks. We always start with a clear timeline.
A complete conversion system — from lead generation to automated follow-up. Nine parts, all tuned to work together.
Lead magnets
Ebooks, checklists or webinars worth an email address — the thing that turns an anonymous visit into a contact.
Multi-step forms
Short questions one at a time instead of one intimidating block. Higher completion rates, better qualified leads.
Opt-in, sales and thank-you pages
Every page in the journey, built to the same standard as a full website — fast, mobile-first, one job each.
Automated email sequences
Nurture and follow-up written to answer the objections in order, so the offer arrives when it is welcome.
Retargeting for warm leads
The people who opened but didn’t act see you again — on the channels they already use, with the next argument.
CRM integration
HubSpot, Pipedrive or whatever you already run. Leads land where your sales work happens, with their whole history.
Upsell and cross-sell logic
What happens after the yes. The second offer is planned into the funnel instead of improvised months later.
Tracking and reporting
A dashboard that shows the drop-off between every stage, so you know which one to fix instead of guessing.
Optimisation after launch
A funnel is never finished on day one. We watch the numbers and improve the weakest stage first.
Your investment
One funnel. One transparent quote.
The investment starts at around €5,000 for a simple lead funnel and varies with complexity — the number of stages, email sequences and lead magnets. In the intro call we define the scope together.
from€5,000
Simple lead funnel, excluding VAT. Live in four to six weeks.
Free 30-minute strategy call · Nothing paid up front · Run personally by Christoph
What the quote covers
Scope agreed in the free intro call
Written quote before anything starts
A clear timeline, fixed before we start
Strategy, copy, design and build in one hand
Tools chosen to fit your business
Full control over all access and data
Tracking and reporting from day one
Monitoring and optimisation after launch
Prices excluding VAT. Need only one page rather than a full journey? That is a website project from €990 — we’ll tell you in the call which of the two your offer actually needs.
Who you actually get
The person who writes the sequence is the person you talk to.
I have been building websites, funnels and shops for businesses in Austria, Germany and Switzerland for over ten years — which is why there are never more than three or four projects running at once.
“I don’t build funnels that are just automation. I build journeys that turn cold visitors into enquiries. And you see exactly how many.”
Christoph Sacher — founder, Resultstars. Based in Vienna.
Building for the web since
2014
Projects delivered
120+
Projects at once
3–4
Who writes your emails
I do
Typical funnel build
4–6 weeks
Reply time
24 h
Thirty minutes with me, and you’ll know which stages your offer needs.
A sales funnel is a multi-step process that systematically guides potential customers from first touch to purchase. Typical stages: attention (for example an ad), interest (lead magnet), trust (email sequence) and close (sales page). The whole thing runs automatically.
Do I really need a funnel, or is a landing page enough?
It depends on your offer. For low-priced products or simple booking flows a landing page can be enough. For high-ticket services, offers that need explaining, or considered purchases a funnel is much more effective, because it builds trust and addresses objections along the way.
How long does it take to build a funnel?
A typical funnel takes 4–6 weeks from strategy to launch. More complex projects with several funnel stages and extensive email sequences can take 8–10 weeks. We always start with a clear timeline.
What does a sales funnel cost?
The investment starts at around €5,000 for a simple lead funnel and varies depending on complexity — the number of stages, email sequences and lead magnets. In the intro call we define the scope together and put together a transparent quote.
Which tools do you use for the funnel?
We work with proven tools like ActiveCampaign, Mailchimp, HubSpot, Webflow or custom solutions — whatever fits your business best. You keep full control over all access and data.
What happens after I get in touch?
You answer a few short questions. Within 24 hours Christoph gets back to you personally with an assessment and a concrete next step — a free 30-minute strategy call. No sales pitch, nothing paid up front.
Your traffic is already there. The follow-up isn’t.
From €5,000, live in four to six weeks. In thirty minutes we map the stages your offer actually needs — free and with no obligation.