We run ads on
Facebook
Instagram
WhatsApp
Messenger“Boost post” isn’t advertising — it’s a button. We build the whole path: the offer, the creatives, the campaign, the landing page, and tracking that still reports to Meta when the browser blocks it.
Four questions — then we come back within 24 hours with an honest assessment, including when it says Meta ads don’t add up for you.
Management from
€590per month, cancel monthly. Ad budget is separate and goes straight to Meta.
Why nothing came of it
Most companies who come to us have already tried Meta. Almost always it breaks in one of three places — and none of them is “didn’t spend enough”.
Meta optimises your campaign automatically — but only on the conversions it is told about. If some are missing, it optimises reliably in the wrong direction.
They’re ongoing work. Winners can’t be planned — you find them by testing enough variants every month.
What we build
The campaign is the visible part. The part that decides your cost per enquiry sits behind it.
Cold traffic doesn’t buy — it enquires. We define first what someone will hand over their number for: a consultation, a trial appointment, a price list, an availability check.
Skip this and you’re advertising a company instead of a reason.
Static and video, 9:16 and 4:5, with the hook in the first two seconds. We produce several variants a month.
Winners can’t be planned — you find them by testing enough.
Cleanly separated: cold, engagement, site visitors, existing customers. Exclusion lists so you don’t pay for the same person three times in parallel.
Budgets set so Meta can actually finish its learning phase.
We report conversions to Meta from the server as well, deduplicated so nothing counts twice. Meta receives the events even when the visitor’s browser suppresses them.
This is where most accounts lose data.
Its own page per offer, continuing the ad — same claim, same image, a single next step. No menu leading away.
The page is part of the campaign, not part of your website.
Automatic confirmation to the enquirer, instant notification to you.
Callback speed helps decide whether you close — an enquiry that sits in an inbox for two days is usually lost.
Recognise your own campaign here?
The difference in detail
Meta optimises your campaign automatically — but only on the conversions it is told about. If some are missing, it optimises reliably in the wrong direction.
The Conversions API does not automatically make your ads cheaper. It makes sure Meta sees more completely what is happening — and an optimisation algorithm with more complete data makes better decisions. How large the effect is for you depends on how much you’re missing today. We can only see that once we look inside your account, and we’ll tell you straight.
The number that matters
The only number you should decide on is this: what is a new customer allowed to cost you? Everything else is an intermediate step.
The figures on the right are placeholders for illustration, not values from a client account. On the call we put your real ones in — your customer value, your close rate, your budget.
The decisive question comes next: is a new customer worth more than €348 to you? For a trade contract, a dental treatment or a consulting retainer the answer is usually obvious. For a product with €40 of contribution margin it’s equally obvious — just the other way round.
customer value × close rate > cost per enquiry
If that inequality doesn’t work out for you, we’ll say so on the first call — before you hire us, not in month three. We’d rather have a client who stays than one who cancels disappointed after eight weeks.
Worked example, not a performance guarantee
€348Cost per won customer in this example.
Example values to show the arithmetic — not a performance guarantee and not figures from a client account.
Let’s run this with your numbers.
What it costs
Ad budget is separate and goes straight to Meta. Below roughly €500 a month it gets difficult: by Meta’s own documentation an ad set needs enough conversions per week to exit its learning phase — under that, the system optimises blind. We’d rather tell you now.
One offer, one region, one goal
The honest entry point if Meta hasn’t worked for you yet and you first want to see whether the channel carries.
The package we recommend to most
With its own landing page, because the page behind the ad moves your cost per enquiry more than the ad itself does.
For when the channel works and the budget is growing
More offers, more creatives, shorter loops — and tracking that reports all the way back to the qualified lead.
All prices net, plus VAT · Ad budget is separate and goes directly to Meta · Setup €990 one-off, included in the Growth package · Cancel monthly, no minimum term · For companies in Germany, Austria and Switzerland.
Before you enquire
We know which numbers appear on other agency pages. They’re deliberately absent from this one.
You work directly with the founder, you get a monthly report you can understand without asking follow-up questions, and you can cancel any month. If we’re good, we don’t need a contract that holds you in place.
How it runs
From enquiry to the first live campaign is about ten days — and you know beforehand whether the channel carries for you.
Step 1
60 seconds
Step 2
Within 24 hours
Step 3
20 minutes
Step 4
Day 10
Step one takes 60 seconds.
No account manager
There’s no layer between you and the person working on your campaigns. That’s the advantage a small agency has over a large one — and the only one we play.
“Most Meta accounts I take over aren’t losing ads — they’re losing data. Fixing the tracking is unglamorous and never appears on a pitch deck. It’s still almost always the first lever.”
Rather write than fill in a form?
Common questions
We recommend at least €500 a month; it usually becomes worthwhile from €1,000 to €1,500. The reason is technical: Meta only exits an ad set’s learning phase once enough conversions accumulate. Stay below that and the system optimises permanently on too thin a basis — you’re paying for learning that never completes.
You do. We work through your Business Manager with partner access. If you cancel, you revoke our access and keep everything: the account, the pixel, the audiences, the data collected and the creatives. Agency-owned accounts are the most common reason companies stay stuck in a relationship that stopped working long ago.
We hear that often, and it’s a good starting point — because it means there’s an account we can look inside. In the vast majority of cases we find the same three things: traffic sent to the homepage instead of a matching page, one creative running for months, and a pixel reporting only part of the conversions. We review it before the first call and tell you what we found, whether or not you work with us.
No. For Meta traffic a dedicated landing page per offer is almost always better than the homepage — and we build that as part of the Growth package without you having to touch your existing website. The page runs alongside it and exists only for the campaign.
The Meta pixel reports conversions from your visitor’s browser. Ad blockers, tracking protection and iOS settings prevent a share of those reports. The Conversions API sends the same events from your server as well — deduplicated, so nothing counts twice. The result: Meta sees more of what actually happens and optimises accordingly. We set this up in every package, including the entry tier.
First enquiries often within the first two weeks. A reliable picture — stable cost per enquiry, clearly identifiable winning creatives — realistically after four to eight weeks. Anyone promising you dependable numbers from day three is selling you the learning phase as a result.
No, you can cancel monthly. We do suggest planning for at least three months — not contractually, but arithmetically. Stopping after four weeks means paying for the learning phase and not taking the result with you.
We produce the creatives. What we need from you is raw material: photos from the business, short phone videos, product shots. Real material from your company almost always outperforms stock on Meta — it looks less like advertising, and in the feed that’s exactly the advantage.
Four questions, about 60 seconds. We’ll then review your account or your market and come back within 24 hours with an honest assessment — free, and also when that assessment is that Meta ads don’t add up for you.
From €590/month · Cancel monthly · The account stays yours · Reply in 24 h
The usual reply time, from me, not from an autoresponder.
